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How Gamification Improves Learning Effectiveness?


Gamification has become a driving force in eLearning, and companies are seeing exponential benefits from its implementation. A study by FinancesOnline reveals that 97% of employees over 45 believe that gamification would help improve work, while 85% are willing to spend more time on training programs with gamified dynamics.

The gamification market itself is seeing exponential growth. A study by Verified Market Research says that the size of gamification in the education market size is projected to grow to $6550.3 million by 2028 from $742.01 million in 2020.

But it isn’t easy to gauge when gamification began. Though Nick Pelling coined the term itself in 2002, gamification’s first mass-market appearance is estimated to be in 1912 when the American popcorn brand Cracker Jack started including a free prize in every bag. In education, the first well-known gamification was the scout movement in 1910, which utilized ranks and badges to reward children’s achievements in various activities.

In this post, we make a case for implementing gamification in training and eLearning programs to enhance learning effectiveness.

What is Gamification, and Why is it Effective?

Gartner defines gamification as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.”

The below infographics from UX Knowledge Base Sketch explains the concept better in layman terms.

Image Credit: UX Knowledge Base Sketch

What makes gamification effective is a lot of reasons; prominent among these include:

1. Knowledge retention: Perhaps, the most important benefit. Gamification has been shown to increase learning effectiveness by making the process more fun. Gabe Zichermann, in his book Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps, said, “If you can make something fun and include notions of play, you can get people to do things they otherwise might not do.” Some learners learn by watching others; they are called visual learners. And for these, gamification provides a risk-free environment where trainees can perform some of their job actions and view the results immediately.

2. Attention span: Gamification is very effective in holding the learner’s attention span. It incentivizes learners to listen, observe, and complete activities through rewards. And when learners are completely focused, they will absorb information better.

3. Real-time feedback: With gamification, learners can instantly assess their knowledge. Every missed point, badge, or other rewards can help identify skill or knowledge gaps in real-time.

4. Problem-solving: Gamification is very useful in assessing real-life problem-solving skills by incorporating visual scenarios. It can also improve the speed at which learners find effective solutions through practice.

How Can You Incorporate Gamification in eLearning?

To incorporate gamification in your training or eLearning content, you’d need four key elements – Trigger, Action, Reward, and Investment. Let’s see the techniques to cover all your bases when it comes to these elements.

1. Scores: Collecting scores or points make the learner feel rewarded and acts as a prime motivator. The scores and points collected can unlock new levels for the user and can also unlock more content on the platform. You can also base the grading system on these, where the learner is rewarded for every effort. There’s no punishment for underperformance but just rewards for the efforts. This way of cumulative rather than reductive grading proves efficient as each evaluation and test heightens the learners’ sense of achievement.

2. Badges and trophies: Badges and trophies in gamification work just like the real world. Just like the soldiers are awarded badges for their bravery, badges and trophies in your eLearning program can act as a status symbol. Learners can exhibit these badges on their profiles to show off their feats.

3. Unlocks: Unlocking is typically used to increase the sense of achievement among learners/ game players as they complete certain activities.

4. Visualized dashboards/progress bars: Adding dashboards will enable learners to see their progress based on score/completion.

5. Avatars: Avatars are a unique way to enhance engagement for learners. Instead of their own picture, they can choose to be Superman, Batman, Wonder Woman, even the Mother of Dragons. Avatars also help protects learners’ privacy.

6. Leaderboards: Leaderboards inspire the users to perform to see their name at the top of the list. Most addictive games, be it the all-time classic Pacman or Candy Crush Saga, have leaderboards.

7. Quests: This is another smart way, especially for educators, to gamify learning in their classrooms. Each week of the semester schedule can be converted into a quest where students earn badges for both completion and mastery.

Effective Gamification with Liqvid

Gamification triggers real emotions in learners, like the desire to win or earn prizes, bringing heightened engagement. We have extensive experience in infusing gamification strategies into the core of microlearning platforms and have helped several clients.

Recently, we developed an exam practice app for the English language for a media company. The usage was decent; however, the client wanted to improve user engagement. We proposed to develop and integrate a gamification engine and APIs with the app. And the result – increased usage of the app and time spent on the app.

Our gamification solution included:

Points – for increased usage, regular visits, completion of activities; basically, rewarding for every achievement

Badges – for completing certain activities in a row; for instance, being the fastest one to complete an activity to inculcate a competitive spirit

Leaderboard – to allow users to check their ranking across the globe or within a country for specific activities

Is gamification the future of eLearning?

Play is a major part of the human experience – Google Doodles being a prime example. Games have several elements that make them powerful tools for learning. When implemented intelligently, gamification can help students and professionals to develop the required skills, stay interested and engaged in their courses, and succeed in their long-term goals.

A reliable and experienced partner like Liqvid can help. Contact us today!

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Talking Head Videos: A Human Touch to Online Learning


There is a sharp increase in the demand for eLearning video content post-2020. As much as 58% of respondents reported using digital video to learn new skills in a pandemic world, as per research by Google/Talk Shoppe. And it’s not just schools that see an increased demand for eLearning videos – 90% of businesses are now using eLearning regularly, a stark contrast with just 4% two decades ago.

Talking head videos have emerged as the most popular form of business and educational video content out of all the formats. They are simple and personable and act as a great medium to inform, engage, educate. More importantly, they give a “face” to your brand that customers and learners can relate to.

If used effectively, talking head videos offer powerful support for your learning strategy – telling the story of your brand in a way other video formats like product demos or explainer videos can’t match! People are using videos as a tool for learning everything – right from basic skills like changing a tire to installing a new version of the software. In short, videos are good teachers! Let’s see what talking head videos are.

What Are Talking Head Videos?

A talking head video is different from talking cartoons with round or square heads! It’s the simplest video format in which a single person, usually an interviewee or a Subject Matter Expert (SME) or an instructor, talks to the camera.

A distinctive difference between these and other interview-style videos is that the presenter is either standing or sitting and is featured only up to their chest or waist. This is, so they don’t detract attention from their speech or the basic essence of the video. The presenter can either look directly to the camera or to the side, just like in real-life interviews.

Here are some examples that will make it clear what we are talking about.

–> Virtual wine tasting at a Florence castle from Trafalgar: In this talking head video, the presenter Alberto welcomes his virtual audience to a wine tasting in front of a historic castle in Florence, Italy.

–> Shark Tank video of business tips for entrepreneurs: Here, Robert Herjavec from Shark Tank offers business tips for entrepreneurs. The video format switches back and forth between visual slides that emphasize Robert’s points and his talking head!

With the right video editing skills and creativity, you can make some engaging talking head videos.

Benefits of Talking Head Videos in Learning

Using a talking head video for learning has many potential benefits.

1. Accommodates different learning styles: Some learners learn by watching others (visual learners), while some learn from reading words on a screen or listening to a voice-over. The pared-down aesthetics of such videos make it easier for people to focus on what is being said.

2. Supports microlearning: Talking head video formats sync with microlearning as the learner engagement doesn’t wane because of the short training content. It’s a simple and fast way for SMEs to get their message across. Picture a rapid-fire round of questions that you can ask an expert.

3. Easy to create: These videos are comparatively cheaper and easier to make as all you need is a good script, a camera, lighting, and some editing tools.

4. Adds a human touch: As mentioned earlier, a talking head video adds a “face” to your brand. Through nonverbal cues, including facial expressions, hand gestures, and intonation, SMEs can engage learners with a personal, one-on-one experience.

How to Create Talking Head Videos?

Talking head videos are easy to create. Here is what you’d need to start with:

1. Script: You must never start a video without a good script in hand. Though some level of improvisation is great to bring in the natural element, a script is always helpful.

2. Recording equipment: Next step is the proper equipment. Usually, a video camera on a tripod or two video cameras to capture different angles is good enough. You can also shoot the video on your phones or laptops.

3. Microphone: Though today’s devices are powerful enough to catch the voice signal, having a quality microphone will minimize noise distractions from the background and ensure a crisp sound.

4. Lighting: Access to good natural lighting is the best, but ensure you’ve decent lighting in place if you’ve to shoot indoors. Professional studio lights, though expensive, will be the best. Or you can use an LED ring light around your phone or camera.

5. Video-editing software: Use a program to edit the image, sound, speed, and lighting of your video. You can use professional options such as the Adobe PremierePro or any good free program like OpenShot.

10 Tips to Create Effective Talking Head Videos

1. Do a thorough analysis of your audience before writing a script. Follow a structure and mold the language as per your audience. Choose a topic that resonates with your learners.

2. You must rehearse a couple of times before the shoot to help you handle nervousness and incorporate suggestions from people to sound natural.

3. Walking into the camera after the camera starts rolling is a good practice; it allows you to ensure video and audio are working properly to avoid giving that awkward pause initially. You can always edit the gaps out later; it’s not a live video!

4. SMEs generally position themselves right in the center of the screen while shooting videos. If you position to the left- or right-hand side, there will be enough space left on the screen to share any graphics, text, or subtitles.

5. SMEs must pay attention to their posture and body language and speak slowly to sound natural.

6. Shooting with two cameras placed in opposite corners will give you good results. You can cut between different angles to make your video more visually stimulating and engage your customers.

7. You must always stick to the time limit so you can make shorter and more engaging videos.

8. Adding a few supportive elements like a whiteboard, on-screen text, symbols, or sounds to the videos is always a good idea to engage learners.

9. Add captions and subtitles to make your video content accessible for hearing-impaired learners.

10. When making an eLearning video, always give reference links to other videos or resources that the learners can refer.

When to Use Talking Head Videos?

1. Customer journey: A talking head video is the best medium to use at any stage of the customer journey.

–> To build brand awareness, use these videos to inform and educate.

–> To develop trust in your business, place it on your landing page, encouraging customers to buy.

–> To increase conversions, use it as part of your email campaign.

–> To tell your customers how to get the best from your product or service, send it to them after purchasing.

2. Remote onboarding: To bring in an element of connection among your new hires, use the talking head videos from the company’s CEO and a few team members to talk about the company mission and culture.

3. Instructor-centered online learning: Talk head videos work exceptionally well in delivering teacher-centered or instructor-centered training online. A face-to-face or classroom training can be effectively moved to online learning keeping the connect between the instructors and learners intact.

4. Blend with other formats: You can blend the talking head videos with other forms of video content like explainer videos and product demos to explain business concepts or product features.

Get the Most Out of Your Videos

Educational video platforms for online learning have made difficult topics more accessible and easier to understand. And everyone can make a video these days – the process is relatively simple. It does have a disadvantage, though; it’s a one-way street. The interactive element of an instructor-led session, where learners can ask the SME questions in real-time, is missing. However, with the right strategy combining talking head videos with other training methods and formats and by adding interactivities and knowledge checks, they can be a great value addition to your eLearning program.

Various studies show that using short videos as part of your learning strategy allows for more efficient processing. The visual and auditory nature of videos appeals to a wide audience and makes memory recall stronger.

It’s important to make a video that not only ensures each user processes information in a way natural to them but also resonates with your learners and creates good traction for you in the market. An experienced and reliable digital learning provider can help you make the most out of your videos. Liqvid has developed a suite of blended learning courses with over 34,000 videos and 45,000 learning hours. We offer end-to-end development for talk head videos and have worked with clients across industries.

Contact us today to see how we can create interactive eLearning experiences for you with talking head videos!

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